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This identity was structured to be used by a small team with tight deadlines and limited resources.

My first goal was to design for the reuse of visual resources without additional editing, across multiple platforms: social media promos, printed material, and in live presentations.

I also created a style guide with templates that streamlined graphic content creation and enabled The Well to develop new images quickly.

There is a rich visual history to Christianity. I attempted re-contextualize this imagery within a modern framework, so that it could be appreciated in a new way.

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